Horror stories
you should learn from
3 DISASTROUS MARKETING
the "Final" Version
STORY 1
“Leslie is driving me nuts! Always rushing in with last minute updates—and it’s her fifth 'final' change already!”
"Why is Mike so difficult? I told him from the beginning that the text isn't final. Can't he be flexible?”
Mike:
Leslie:
1. Improve your creative briefs
Make your marketing goals clear to everyone working on the task. The creative department should know exactly what you expect from them and when, with no guesswork.
2. Build a repeatable workflow
Build a repeatable workflow that your team members can follow every time they start working on a new creative piece.
3. Simplify review processes
Move reviews and approvals from emails to collaboration apps to increase iteration speed and keep track of file versions.
1. Improve your creative briefs
Make your marketing goals clear to everyone working on the task. The creative department should know exactly what you expect from them and when, with no guesswork.
2. Build a repeatable workflow
Build a repeatable workflow that your team members can follow every time they start working on a new creative piece.
3. Simplify review processes
Move reviews and approvals from emails to collaboration apps to increase iteration speed and keep track of file versions.
1. Improve your creative briefs
Make your marketing goals clear to everyone working on the task. The creative department should know exactly what you expect from them and when, with no guesswork.
2. Build a repeatable workflow
Build a repeatable workflow that your team members can follow every time they start working on a new creative piece.
3. Simplify review processes
Move reviews and approvals from emails to collaboration apps to increase iteration speed and keep track of file versions.
Whose fault is the missed deadline?
How can your team get a happy ending?
The "Urgentest" Urgent Task
STORY 2
“Of course! It’s an urgent request, so it should be prioritized over everything else.”
“No way! My team is already busy with 100 other 'urgent' requests. I’ll see if we have a free spot next month.”
Leslie:
Mike:
Should another email be sent immediately?
1. Use Gantt chart
If you're using spreadsheets to manage your tasks, don’t. Seriously, stop it. You can easily schedule, prioritize, and adjust your entire campaign plan on an interactive Gantt chart. It's easy to ensure that your project is on track and keep the whole team on the same page.
2. Visualize your plan
CEO approving your weekly plans? CMO checking your email blasts? Micromanagement. Give your C-Suite a birds-eye view of your plans while your take care of the details.
3. Go Agile!
Agile is a tried-and-true method for creating a truly collaborative environment. You’ll love it!
1. Use Gantt chart
If you're using spreadsheets to manage your tasks, don’t. Seriously, stop it. You can easily schedule, prioritize, and adjust your entire campaign plan on an interactive Gantt chart. It's easy to ensure that your project is on track and keep the whole team on the same page.
2. Visualize your plan
CEO approving your weekly plans? CMO checking your email blasts? Micromanagement. Give your C-Suite a birds-eye view of your plans while your take care of the details.
3. Go Agile!
Agile is a tried-and-true method for creating a truly collaborative environment. You’ll love it!
1. Use Gantt chart
If you're using spreadsheets to manage your tasks, don’t. Seriously, stop it. You can easily schedule, prioritize, and adjust your entire campaign plan on an interactive Gantt chart. It's easy to ensure that your project is on track and keep the whole team on the same page.
2. Visualize your plan
CEO approving your weekly plans? CMO checking your email blasts? Micromanagement. Give your C-Suite a birds-eye view of your plans while your take care of the details.
3. Go Agile!
Agile is a tried-and-true method for creating a truly collaborative environment. You’ll love it!
How can you avoid this kind of disaster?
Make your schedule more flexible:
the Vague Request
STORY 3
“Why not? Leslie is our email marketer after all, she knows her job.”
“Uhh… Could you just elaborate on the 'awesome' part a bit, please?”
Ben:
Leslie:
So, should we proceed with the task?
1. Standardize your requests
Standardize and automate your requests, so that your whole team has all the info they need from the start and can save time handling incoming requests.
2. Streamline your collaboration processes
If you use Google forms for requests, email for collaboration, and spreadsheets for planning, don’t be surprised when important details get lost. Consider switching to an online work management tool and keep your work in one place.
1. Standardize your requests
Standardize and automate your requests, so that your whole team has all the info they need from the start and can save time handling incoming requests.
2. Streamline your collaboration processes
If you use Google forms for requests, email for collaboration, and spreadsheets for planning, don’t be surprised when important details get lost. Consider switching to an online work management tool and keep your work in one place.
1. Standardize your requests
Standardize and automate your requests, so that your whole team has all the info they need from the start and can save time handling incoming requests.
2. Streamline your collaboration processes
If you use Google forms for requests, email for collaboration, and spreadsheets for planning, don’t be surprised when important details get lost. Consider switching to an online work management tool and keep your work in one place.
It's a marketing catastrophe! Is there a way out?
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